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Graphic Design

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Templates the Pro’s and Con’s

Templates can be a valuable tool for small businesses, offering a cost-effective and time-saving solution for creating professional-looking content. However, it’s essential to use them strategically, recognising their limitations and balancing them with creative efforts to maintain a unique brand identity.

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AI-Generated Logos: Navigating the Complex Landscape Of Copyright Issues

What about copyright? Artificial Intelligence (AI) has transformed many sectors, including graphic design. AI programs can now generate logos, making the logo creation process faster, cheaper, and much more accessible. However, the rise of AI in logo design has sparked a heated debate on copyright issues.

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Kerning

Kerning is a vital aspect of typography that often goes unnoticed but plays a significant role in enhancing the visual appeal of written content. Clients are usually unaware of kerning issues in their branding or brochures until we draw it to their attention. At Rawmarrow we are acutely aware of how small details like kerning can make a big difference in branding and content creation.

rawmarrow brand board example

Mood Boards for Small Buisness.

What is a mood board and how can they be used small business owners. Design agencies use mood boards to help their clients to develop and refine their brand identities. A mood board can be used to communicate the overall feeling, tone, and aesthetic of a brand.