It’s called small business advice overload. Is your feed full of marketing “gurus” dropping wisdom like
“Stop using eyes to see your brand- visual identity starts in the kneecaps”
“Unlock explosive growth with our proprietary ‘Quantum Leap’ social media scheduling system (requires 17 different platforms and a PhD in astrophysics).”
“You’ve been leaving your house wrong- here’s the 16 step exit strategy to align your mindset with high value clients.”
“Master the art of the ‘Power Nap Pivot’ – strategically timed 7-minute naps to optimise your subconscious for million-dollar ideas.”
“Forget what you know about time- real small business owners wake up at 2:47am to journal their vision in an ice bath.”
“The ‘Chromatic Branding Blueprint’-aligning your brand colours with your astrological chart for maximum audience resonance.”
You start a small business to do something you love (or at least something you’re good at). Then suddenly you’re being told that in order to succeed, you need a lead magnet, a seven-part email funnel, a content strategy that hits five platforms daily, a story arc that makes your audience weep, and possibly a podcast unpacking your childhood trauma.
Alright—maybe a slight exaggeration. But if you’ve ever felt like your to-do list just keeps growing thanks to the internet’s latest “must-do” business advice… this one’s for you.
The Problem Isn’t You. It’s the Noise.
The online business world is loud. Everyone has a “framework” that’s going to change your life. A tool that will 10x your leads. A morning routine that guarantees sales while you’re still in your pyjamas.
And while some of it has value, a lot of it is just… too much.
Most small business owners don’t have teams, at least the ones we help. They don’t have a budget for 37 tools. They don’t have six spare hours to film and edit content every day. They’re busy actually running their business—serving clients, fulfilling orders, handling emails, wearing all the hats.
What the noise posts actually do is.
- Wastes time– It pulls owners away from core business activities.
- Wastes money investing in unnecessary tools or courses.
- Increases Stress and Overwhelm which can lead to burnout and potentially quitting.
- Creates a loss of authenticity. With some business owners trying to fit into a mold that doesn’t suit them.
- Causes Analysis Paralysis. There’s so much information that they don’t know where to start. Or they start and don’t finish because a new promise everything post has caught their attention.
What Actually Works (and Doesn’t Burn You Out)
If you’re feeling like you’re constantly falling behind, here’s a simple reminder: you don’t need to do it all.
Here’s what you can focus on instead:
- One thing at a time
You don’t need to launch three offers and build a course and redo your branding this month. Pick one priority and do it well. - Consistency before complexity
Post one valuable piece of content on your chosen platform every week before you try to build a complex sales funnel. Before you hire a team, refine your process. Consistency beats the perfect plan you never stick to. - Create in a way that feels sustainable
If you hate dancing on reels—don’t. If email feels natural—lean in. There’s no one-size-fits-all strategy, despite what the internet says. Find what works for you. - Clarity over chaos
You can’t market what you don’t understand. Get clear on who you’re talking to, what you offer, and how it helps. That clarity makes everything easier. - Block out the noise
Mute or unfollow the accounts that make you feel like you’re constantly behind. Trust your gut over the algorithm.
Need Help Seeing What You Actually Need?
That’s where we come in.
At Rawmarrow, we work with small and solo businesses to cut through the noise and get to the heart of what actually matters—for your business, your goals, and yourenergy levels.
No fluff. No 4am ice baths. Just honest, strategic support with a good dose of humour and zero judgement.
If you’re done feeling overwhelmed “shoulds” and ready to focus on what works for you, get in touch.
We’d love to help you breathe (regular air is fine), simplify, and grow.
