Most small business owners focus on the app they use to create video content rather than the content itself. That’s a big mistake and if we are honest an excuse not to understand your ideal client!
Are you a business that uses video across your social media channels? If you are that is fantastic! The best performing content type is video. Which means if you have something to sell or something to show- you need to use video.
You should have a schedule for creating content,video is no different. Find out what works for you, not all businesses require the same thing, so work out what is right for you and schedule allocated time for video creation.
The good news is because video is so popular – there are many applications and tools to help you in creating your video content. Some online video editing aps include stock video that is free for you to use.