There’s been a recent blast of “I’ve told Claude to take over my socials” posts. You will of course see the people desperate enough commenting “Prompts”… Read More »Everyone’s Using AI to “Take Over” Their Content.
If you spend any time in business groups online, you’ll notice the same question appearing again and again, in slightly different costumes. I get it… Read More »Stop Asking What Marketing Works for Other Businesses (And Start Asking This Instead)
I realised recently that I haven’t written a blog post in quite some time. I haven’t been particularly active on social media either. In some… Read More »I Stopped Posting for a While. Nothing Broke.
So today I came across a tik tok live where someone was telling people how to go viral. That assumes that it’s important to go… Read More »The Problem With ‘Just Copy What’s Viral’ Advice.
Paying to post! At some point, most small business owners come across it. A Facebook group with a decent following. Active comments. People asking for… Read More »Paying to Post in Facebook Groups: Smart move or money down the drain?
There’s a moment most solo or small business owners hit at some point. The weird growing pains and decision stage. I’ve been reading about it… Read More »Small Business Growing Pains and Decisions.
There’s a new wave of AI GEO tools popping up that promise to make your brand more visible to systems like ChatGPT. The pitch usually… Read More »AI Visibility, GEO and the Growing Pile of Tools: What Small Business Owners Should Actually Care About
I’ve noticed that a lot of business content online is very active and very empty at the same time. This is engagement farming. It’s noise… Read More »Engagement farming isn’t connection.
There’s no shortage of marketing advice out there or on this blog lol.Scroll for five minutes and you’ll be told exactly what you need to be doing.… Read More »The problem with marketing advice is that it forgets people exist
Welcome to 2026! I know I’m officially not back at work but because of the types of posts and queries regarding Instagram. I thought I… Read More »Not everyone needs to grow on Instagram.