Small Business Growing Pains and Decisions.
There’s a moment most solo or small business owners hit at some point. The weird growing pains and decision stage. I’ve been reading about it… Read More »Small Business Growing Pains and Decisions.
AI Visibility, GEO and the Growing Pile of Tools: What Small Business Owners Should Actually Care About
There’s a new wave of AI GEO tools popping up that promise to make your brand more visible to systems like ChatGPT. The pitch usually… Read More »AI Visibility, GEO and the Growing Pile of Tools: What Small Business Owners Should Actually Care About
Engagement farming isn’t connection.
I’ve noticed that a lot of business content online is very active and very empty at the same time. This is engagement farming. It’s noise… Read More »Engagement farming isn’t connection.
The problem with marketing advice is that it forgets people exist
There’s no shortage of marketing advice out there or on this blog lol.Scroll for five minutes and you’ll be told exactly what you need to be doing.… Read More »The problem with marketing advice is that it forgets people exist
Not everyone needs to grow on Instagram.
Welcome to 2026! I know I’m officially not back at work but because of the types of posts and queries regarding Instagram. I thought I… Read More »Not everyone needs to grow on Instagram.
No hype. Just a real note for small business owners before the year ends.
This was my final newsletter note for 2025. No predictions, no “next year is your year” energy. Just something honest for solo and small business… Read More »No hype. Just a real note for small business owners before the year ends.
Meta Advantage Plus.
What Meta Is Actually Doing Meta has been quietly removing the idea of “optional AI tools” and is now baking Advantage+ into the default ad creation flow.… Read More »Meta Advantage Plus.
Why Your Ads Aren’t Converting (And How to Figure Out What’s Actually Going On)
Every week I get similar questions “I’m with an agency and my ads aren’t converting.” “Does anyone know a good ad agency?” Before you swap… Read More »Why Your Ads Aren’t Converting (And How to Figure Out What’s Actually Going On)
Your Marketing is Working. That’s the Problem.
You are marketing your heart out. You’ve nailed the Instagram reel. Your Google Ad is getting clicks. That email you sent? Actually got opened. People… Read More »Your Marketing is Working. That’s the Problem.
Can You Trademark a Logo You Made in Canva? The Truth About Ownership
If you’ve created a logo in Canva for your small business, you’ve probably wondered: “Do I actually own this?” “Can I trademark this” These questions… Read More »Can You Trademark a Logo You Made in Canva? The Truth About Ownership