Skip to content
skeleton pyschology of marketing terms

The Psychology of Marketing Terms.

The power of words cannot be underestimated. Businesses can benefit from understanding the basics of the psychology of marketing terms, in crafting content.

Skeleton with social media icons and the words “Going Viral”:

Going Viral : Not the Pinnacle.

While going viral can be exciting and help increase brand visibility, it doesn’t guarantee an immediate spike in sales. Quality engagement and targeted strategies play a significant role in converting attention into tangible results.

An open book with the words “it’s story time”

The Art of Storytelling in Marketing: Small Business Edition.

The art of storytelling in marketing is an essential tool for small businesses to effectively connect with their target audience. By intertwining narratives with their products or services, small businesses can create a compelling brand story that resonates with customers on an emotional level.

picture of phone over world map and social media iconography

Templates the Pro’s and Con’s

Templates can be a valuable tool for small businesses, offering a cost-effective and time-saving solution for creating professional-looking content. However, it’s essential to use them strategically, recognising their limitations and balancing them with creative efforts to maintain a unique brand identity.

AI Logos and copyright text over a colourful eye and rawmarrow logo in the top left corner.

AI-Generated Logos: Navigating the Complex Landscape Of Copyright Issues

What about copyright? Artificial Intelligence (AI) has transformed many sectors, including graphic design. AI programs can now generate logos, making the logo creation process faster, cheaper, and much more accessible. However, the rise of AI in logo design has sparked a heated debate on copyright issues.