There are not many ads that I actually like, but I love everything about this one.
There’s also an extended version.
The Bubly ad campaign starring Michael Bublé is known for its playful and humorous approach to marketing the Bubly sparkling water brand. The ad features Michael Bublé humorously correcting the pronunciation of Bubly to his own name, Bublé, in a light-hearted and entertaining manner. You can read Michael Buble take on it here in this interview over at Forbes.
Now, let’s examine the advertising principles that make this ad fantastic:
- Celebrity Endorsement-The use of a well-known and likeable celebrity like Michael Bublé adds star power and relatability to the ad, making it more memorable.
- Humor-The ad’s humor makes it engaging and shareable, as it entertains the audience while promoting the product.
- Brand Recognition-The ad reinforces the brand name “Bubly” playfully associating it with Michael Bublé’s name, making it more memorable for the audience.
- Emotional Connection-The ad creates an emotional connection with the audience through humor and lightheartedness, making the brand more relatable.
- Memorable Catchphrase-The play on words with the Bubly/Bublé pronunciation creates a catchy and memorable catchphrase that sticks in the minds of the audience.
Applying Advertising Principles to Small Business Content and Ads
Small or solo business owners can effectively apply the advertising principles seen in the Bubly ad featuring Michael Bublé to their own content and ads. Here’s some options:
1. Use Influencer Marketing.
Small business owners can leverage influencer marketing collaborating with local influencers or micro-influencers within their niche to promote their products or services. This can help generate interest and reach a wider audience. Please see here for more about using influencers as a small business.
2. Inject Humor and Personality.
Incorporating humor and personality into content and ads can make them more engaging and shareable. Small business owners can infuse their brand with humor and relatability to connect with their audience on a personal level.
3. Create Memorable Catchphrases.
Crafting catchy and memorable catchphrases or taglines can help small businesses stand out and make a lasting impression on their audience. A memorable catchphrase can enhance brand recognition and recall.
4. Leverage Social Media Advertising.
Small business owners can make use of social media advertising platforms to target specific demographics and reach their ideal audience. Creating engaging content and using native advertising on social media can help maximize the impact of their ads.
5. Align with Brand Identity.
Ensuring that the content and ads align with the brand identity and values is crucial for small businesses. This helps in creating a consistent and recognisable brand image that resonates with the target audience .
By implementing these advertising principles, small and solo business owners can enhance the effectiveness of their content and ads, ultimately leading to increased brand awareness and customer engagement. Try it or get us to helpé
