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Lets talk about kerning rawmarrow logo


Kerning is a vital aspect of typography that often goes unnoticed but plays a significant role in enhancing the visual appeal of written content. Clients are usually unaware of kerning issues in their branding or brochures until we draw it to their attention. At Rawmarrow we are acutely aware of how small details like kerning can make a big difference in branding and content creation.

Picture of a porpoise with the words “Do you have a purpose”. Rawmarrow.

Purpose and Plans

“It is good to have a plan, but it’s more important to have a purpose”
Even if your plans change, your purpose can remain constant. Your purpose is the reason why your business exists and what it strives to achieve. It’s something that should be deeply meaningful to you and your team.

rawmarrow brand board example

Mood Boards for Small Buisness.

What is a mood board and how can they be used small business owners. Design agencies use mood boards to help their clients to develop and refine their brand identities. A mood board can be used to communicate the overall feeling, tone, and aesthetic of a brand.

Time versus Money rawmarrow blog post image

Small business: Time versus Money.

When you are a new small business owner, the mix of excitement and worry becomes inevitable. The initial stages of entrepreneurship are often filled with enthusiasm, but the fear of wasting precious resources, both time and money, constantly lingers in the background.

Organic spelt out with organic materials.

Organic Reach: Social Media

Most business owners are not aware that organic reach on social media is VERY LOW. Only a small fraction of your followers will see your posts in their feeds.

Fired box- for rawmarrow post about friends and family in business

How to fire your friends and family without losing your business.

Firing friends and family members can be a delicate and challenging task, but sometimes it becomes necessary to maintain the success and professionalism of your business. When approaching this sensitive situation, it is crucial to handle it with care to minimise the impact on both your personal and professional relationships

tick with coins in it- rawmarrow blog post

Doing Everything Right: Not Making Money?

We know that running a business is a lot of hard work, and it can be frustrating when you’re not seeing the results you want. Especially when you feel like you’re doing everything right.

But don’t worry, you’re not alone. (remember rawmarrow is here to help)

There are a number of reasons why small businesses struggle to make money, even when the owners are putting in their all.

Australian 100 dollar notes. Rawmarrow blog post on pricing.

About Pricing.

When you’re confident in your branding and pricing, you won’t need to justify your prices or be afraid of not making a sale or getting a customer.

Candle Business Podcast

Candle Business Coach Podcast: Nervous Guest

Me a Podcast Guest?Recently, I had the pleasure of being a guest of the lovely Kirsty Allen on the Candle Business Coach podcast. Kirsty’s business and podcast is directed at candle makers.