Kerning is a vital aspect of typography that often goes unnoticed but plays a significant role in enhancing the visual appeal of written content. Clients are usually unaware of kerning issues in their branding or brochures until we draw it to their attention. At Rawmarrow we are acutely aware of how small details like kerning can make a big difference in branding and content creation.
“It is good to have a plan, but it’s more important to have a purpose”
Even if your plans change, your purpose can remain constant. Your purpose is the reason why your business exists and what it strives to achieve. It’s something that should be deeply meaningful to you and your team.
What is a mood board and how can they be used small business owners. Design agencies use mood boards to help their clients to develop and refine their brand identities. A mood board can be used to communicate the overall feeling, tone, and aesthetic of a brand.
When you are a new small business owner, the mix of excitement and worry becomes inevitable. The initial stages of entrepreneurship are often filled with enthusiasm, but the fear of wasting precious resources, both time and money, constantly lingers in the background.
A memorable logo is one that etches itself into the audience’s mind with just a glance. But how does that impact your brand?
Most business owners are not aware that organic reach on social media is VERY LOW. Only a small fraction of your followers will see your posts in their feeds.
Firing friends and family members can be a delicate and challenging task, but sometimes it becomes necessary to maintain the success and professionalism of your business. When approaching this sensitive situation, it is crucial to handle it with care to minimise the impact on both your personal and professional relationships
We know that running a business is a lot of hard work, and it can be frustrating when you’re not seeing the results you want. Especially when you feel like you’re doing everything right.
But don’t worry, you’re not alone. (remember rawmarrow is here to help)
There are a number of reasons why small businesses struggle to make money, even when the owners are putting in their all.
When you’re confident in your branding and pricing, you won’t need to justify your prices or be afraid of not making a sale or getting a customer.
Me a Podcast Guest?Recently, I had the pleasure of being a guest of the lovely Kirsty Allen on the Candle Business Coach podcast. Kirsty’s business and podcast is directed at candle makers.