Are you a business that uses video across your social media channels? If you are that is fantastic! The best performing content type is video. Which means if you have something to sell or something to show- you need to use video.
I always ask my clients to explain their brand to me in three words, or if their business was a movie actor who would it be, or if their business was a plate of food etc because it forces them to hone in on the essence of their brand. It forces them to stop thinking about where the next customer is coming from and back to why they started their business and what their brand is about.