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An open book with the words “it’s story time”

The Art of Storytelling in Marketing: Small Business Edition.

The art of storytelling in marketing is an essential tool for small businesses to effectively connect with their target audience. By intertwining narratives with their products or services, small businesses can create a compelling brand story that resonates with customers on an emotional level.

AI Logos and copyright text over a colourful eye and rawmarrow logo in the top left corner.

AI-Generated Logos: Navigating the Complex Landscape Of Copyright Issues

What about copyright? Artificial Intelligence (AI) has transformed many sectors, including graphic design. AI programs can now generate logos, making the logo creation process faster, cheaper, and much more accessible. However, the rise of AI in logo design has sparked a heated debate on copyright issues.

Picture of a porpoise with the words “Do you have a purpose”. Rawmarrow.

Purpose and Plans

“It is good to have a plan, but it’s more important to have a purpose”
Even if your plans change, your purpose can remain constant. Your purpose is the reason why your business exists and what it strives to achieve. It’s something that should be deeply meaningful to you and your team.

rawmarrow brand board example

Mood Boards for Small Buisness.

What is a mood board and how can they be used small business owners. Design agencies use mood boards to help their clients to develop and refine their brand identities. A mood board can be used to communicate the overall feeling, tone, and aesthetic of a brand.

Time versus Money rawmarrow blog post image

Small business: Time versus Money.

When you are a new small business owner, the mix of excitement and worry becomes inevitable. The initial stages of entrepreneurship are often filled with enthusiasm, but the fear of wasting precious resources, both time and money, constantly lingers in the background.

Organic spelt out with organic materials.

Organic Reach: Social Media

Most business owners are not aware that organic reach on social media is VERY LOW. Only a small fraction of your followers will see your posts in their feeds.