You are marketing your heart out. You’ve nailed the Instagram reel. Your Google Ad is getting clicks. That email you sent? Actually got opened. People… Read More »Your Marketing is Working. That’s the Problem.
If you’ve created a logo in Canva for your small business, you’ve probably wondered: “Do I actually own this?” “Can I trademark this” These questions… Read More »Can You Trademark a Logo You Made in Canva? The Truth About Ownership
Yes another AI post but only because today I came across a LinkedIn post from Gary Vee who I love and adore (I started following… Read More »You Don’t Need an AI Face (You Need a Better Strategy)
Your content is putting people to sleep. I don’t care if you’re selling handmade soap, financial planning, a printer, or dog grooming services your social… Read More »Your Content Is Boring (And Everyone Knows It)
Yes I’m having a little rant about people and social media. Every week I see someone ask, “Does anyone have tips for building an Instagram (or… Read More »Stop Asking How to Build an Social Media Following from Scratch
You’re doing everything marketing. Posting three times a week. Running ads. Sending newsletters that took half your Tuesday to write. You’ve watched the tutorials, followed… Read More »Bad Results Don’t Always Mean Bad Marketing
Last week, whilst Americans were asking ChatGPT to help them draft emails and debug code, OpenAI quietly turned their AI assistant into a shopping mall.… Read More »Your AI Assistant Just Became a Shop Assistant (And What That Means For Your Business)
What is A.I. doing to us. I’ve seen the rise of the internet.(yes I’m old!) I watched social media transform how we connect and sell.… Read More »Are We Getting Smarter or Just More Dependent? The A.I. Paradox
I wrote about A.I. logos back in 2023, but something I saw recently made me realise we need to talk about it again. Someone in… Read More »Human vs A.I. Logo Design: What Business Owners Need to Know
I’ve noticed that a lot of business content is performance, not wisdom. We scroll. We stop. We nod. But often what we consume from business… Read More »Business Content Mistakes: 8 Archetypes That Hurt Your Brand.