Skip to content

Social Media

Skeleton with social media icons and the words “Going Viral”:

Going Viral : Not the Pinnacle.

While going viral can be exciting and help increase brand visibility, it doesn’t guarantee an immediate spike in sales. Quality engagement and targeted strategies play a significant role in converting attention into tangible results.

An open book with the words “it’s story time”

The Art of Storytelling in Marketing: Small Business Edition.

The art of storytelling in marketing is an essential tool for small businesses to effectively connect with their target audience. By intertwining narratives with their products or services, small businesses can create a compelling brand story that resonates with customers on an emotional level.

picture of phone over world map and social media iconography

Templates the Pro’s and Con’s

Templates can be a valuable tool for small businesses, offering a cost-effective and time-saving solution for creating professional-looking content. However, it’s essential to use them strategically, recognising their limitations and balancing them with creative efforts to maintain a unique brand identity.

Organic spelt out with organic materials.

Organic Reach: Social Media

Most business owners are not aware that organic reach on social media is VERY LOW. Only a small fraction of your followers will see your posts in their feeds.

Content Creation

Content Creation

Content creation. When it comes to meaningful social media engagement, business followers and potential clients on platforms like Twitter are seeking value, insights, and connection. Don’t post for the sake of posting, or feeling like you have to post. Do your business followers and potential clients whether on twitter or any social media platform really want to know that you saw a duck eat bread? What you had for breakfast? What you are doing every 5 minutes?

social media- a red robot sitting down

Social media: Automate your posts.

Are you still manually posting on social media? Between managing your business and trying to keep up with social media trends, it’s no wonder you’re feeling overwhelmed.
Automating your social media posts can streamline your efforts, save time, and help you maintain an active online presence.

The thing you think is the problem is rarely the actual problem.

What is the real problem?

Many small businesses come to us looking for help with their social media marketing. They often want us to create more professional photos or videos of their products, or to help them post more often on social media. While these are all important things, we often find that they’re not the real problem.

The Illusion of Consistency: Why Posting Every Day Won’t Guarantee Results

In the fast-paced world of social media, we often hear the mantra “Consistency is key.” This advice suggests that success on social media platforms relies heavily on posting content every single day. It has become an ingrained belief among many that if they consistently push out content, the people will come!