A lot of solo and small business owners think, “If I’m good at what I do, clients will find me.”
It’s comforting to think that way. Feels fair. Feels like hard work alone should be enough. But it rarely works.
Being skilled at what you do is just one part of running a business. Clients show up when they know you exist, understand what you offer, and trust you can deliver.
Waiting for clients to knock on your door is like standing in the school playground hoping someone will pick you for the team. Sometimes it happens, but often it doesn’t. And the longer you wait, the further behind you fall.
If you haven’t already, check out my earlier post on how to engage potential clients. That post covers mindset and engagement, but here’s a more practical guide for actually making yourself visible.
Show Up Where Your Clients Are.
You might be amazing at what you do, but if no one knows about it, it doesn’t matter. That could mean:
- Posting examples of your work online
- Attending local markets or fairs
- Joining community groups or industry forums
- Reaching out directly to potential clients
Be Clear About What You Offer
Clients don’t want to decode your business. They want to know how you solve their problem. Simple, clear messaging beats clever wording every time.
Instead of “I provide bespoke marketing strategies to optimise engagement,” say, “I help small businesses get more clients without wasting hours on social media.”
Make It Easy to Say Yes
Your clients are busy. If it’s hard to understand how to hire you or buy from you, they’ll move on.
- Use simple booking forms
- Clearly explain your process and pricing
- Offer a quick consultation to answer questions
Even a short, clear email can turn curiosity into a paying client.
Don’t Hide Behind Perfection
Many small business owners wait until everything is “perfect” before showing up. But perfection is often just another form of hiding.
One local cake decorator waited months to post photos because her studio wasn’t perfect. Once she shared real cakes even ones with tiny mistakes and her process clients started reaching out.
Take Action Every Week
Being talented or good at something is one thing, but action and visibility grow your business. Pick two small actions each week: post a behind-the-scenes photo, join a new online forum, or email a potential client. Small, consistent moves add up.
10 Ways to Make Sure People Know Your Small business Exists
Here’s a list of practical steps you can start doing immediately:
- Post examples of your work – Even small projects count. Share real photos, videos, or case studies.
- Write about what you do – A blog, LinkedIn post, or newsletter can reach clients who aren’t actively searching.
- Join local or online groups – Facebook groups, LinkedIn communities, or local clubs where your clients hang out. Share tips and answers.
- Attend events – Markets, fairs, meetups, or networking coffees. Meeting people in person still works.
- Reach out directly – Send short, friendly emails or messages to potential clients or collaborators.
- Share behind-the-scenes content – Post stories, reels, or photos showing your process. People love seeing how things are made.
- Ask for referrals – Let past clients and friends know you’re looking for new clients.
- Simplify your messaging – Make it easy to understand what you do in one sentence. Avoid jargon.
- Offer a low-effort introduction – Free consultations, mini-trials, or quick demos remove friction for new clients.
- Be consistent – Pick two small actions per week—posting, emailing, or joining a group. Consistency beats occasional bursts of activity.
Stop Waiting for Magic
Clients aren’t going to find you just because you’re good. They find you when you show up, make yourself clear, and make it easy for them to work with you.
Talent alone won’t grow your business. Action, visibility, and consistency will. If you need help reach out here
