Every week, small business owners are sold the same shiny lies wrapped in marketing jargon—and I’ve had enough. I started this business with a no bs approach first and foremost in my mind. It came mostly from understanding and hearing from others that had been burnt agencies or business coaches and overwhelmed with the information available online. I wanted to take my no bullshit approach and to create something where the solo and small business owners felt safe to ask anything and know that they weren’t going to get a bs answer in return, but rather actionable steps that they could take to improve or start their businesses.
If you’re a small or solo business owner, you’ve probably been bombarded with advice that feels more exhausting than empowering.
You’ve heard it all before:
- Post 4 times a day
- Be on every platform
- Buy the $997 course to “10x your growth”
Let me just say it plainly: most of this advice is bullsht*.
What works for one business is NOT guaranteed to work for you. A recent example was a woman who almost spent $800 on a “client attraction” funnel spent $800 on a “client attraction” funnel—after talking to me she realised her offer wasn’t even clear. She didn’t need a fancy funnel. She needed focus. If your foundations aren’t right, no funnel in the world will save you.
Over time, I realised something. In online communities and client conversations, I kept finding myself playing the same role—cutting through the hype, calming the overwhelm, and saying things like: “You don’t need that,” “That strategy is built for influencers, not you.”, or “Stop stressing about the algorithm”. (and we did a post on this here and theres plenty of post’s on this blog regarding all sorts of hype you can explore.)
In amongst designing and creating content I realised I am essentially a small business BS filter. Some people in various communities didn’t appreciate me calling things out or saying there’s no magic trick because it wasn’t in their interests. Not my problem. I’ve long said (even on these forums) that many marketers, content creators and social media managers overcomplicate everything for small and solo business owners.
So of course as a result I’ve decided to embrace being the BS filter even further lol!
I’m here for the small business owners who want clarity, not chaos. Who wants to market themselves without burning out. Who are tired of being guilt-tripped into being content creators when all they want to do is run a damn business.
That’s why I’ve launched a new feature in our (ad hoc) newsletter called “Things to Ignore This Week.” It’s short, sharp, and designed to save you time and energy. Each week, I’ll call out the tactics, trends, and tools that are more distraction than value—and point you towards what actually might be a better option.
And here’s the best part: you can ask me anything. Not sure if you really need a rebrand? (actually we have a blog post on that). Wondering if Pinterest is worth it for your business? Thinking of joining the latest app everyone’s talking about? I’ve got you. I’ll be your no-nonsense sounding board in a world full of noise.
Being a solo or small business owner is already hard enough. You don’t need more stuff to do—you need someone to help you do less, better.
If you’re tired of sorting fact from fluff, the BS filter has got you.
Join the (very occasional) newsletter to get “Things to Ignore This Week”—a short, sharp reality check for solo and small business owners who’d rather focus on what works than chase shiny distractions.
Want in? [Sign up here] or email with your question—I’ll give you the honest answer, no spin, no sales pitch.
P.S. First up: Threads is the New Instagram? (Spoiler: it’s not.)
