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The Big Bird Rule: Perspective.


Your perspective can make or break the success of your business. To ensure that you’re on track, it’s important to shift your mindset and start looking at things from the customer’s point of view. By doing so, you’ll gain invaluable insights into what they want and need which will ultimately help shape your decisions and drive growth for your business. Whether it’s through gathering feedback directly from customers or simply putting yourself in their shoes when making strategic choices, this simple change in perspective can be a game-changer for any entrepreneur who wants to build strong relationships with their target audience while simultaneously growing their brand.

I like this analogy in this article from Inc Australia about the Big Bird Rule.