Recently we have received cold calls and Linkedin messages about the “power of sales calls” and if we do this and that we will get more leads. This is not how we operate nor how we want to operate. Not even sure if this should be a blog post or what but anyway.
Yes we do have telephone CONVERSATIONS with people that call us,(most people actually email us) but you will not see us saying “hop on a discovery call” (a pet peeve of mine). We actually value authentic conversations rather than a scripted funnel approach. We never liked people approaching us like this in our previous businesses so I have no intention of doing to the people we may work with. In fact even personally I don’t like it, when sales people come up to me in a store circling like a vulture on its prey. The minute salesy speak comes out of their mouth, they’ve lost me.
I know it’s strange and may be considered old fashioned, but we don’t care about “closing the sale” we actually prefer to just have genuine conversations with people without caring about the outcome. (I can hear our marketing and sales colleagues now “but….”).
In the fast-paced world of sales and marketing, businesses often prioritise closing deals and meeting targets over establishing genuine connections with their customers. Rather than engaging in traditional “sales calls”. The Rawmarrow team focuses on building relationships addressing the small business problems faced their potential clients. Here’s how we work.
Understanding Small Business Problems.
At Rawmarrow, the emphasis is on genuinely understanding the challenges faced small businesses. By engaging in conversations, we take the time to listen attentively to small business owners whether they become our clients or not. We allow them to express their concerns, goals, and aspirations. This human approach enables us to gain a deeper understanding of the specific pain points their are facing.
Building Trust and Relatability.
Traditional sales calls often follow a structured framework or agenda, which can make potential clients feel like they are being pushed into a predefined solution. Rawmarrow, doesn’t like this at all -so we don’t operate like it. We like to take the time to have open and honest discussions, there’s no bullshit here we will tell it like it is. Rawmarrow creates an environment where potential clients feel comfortable sharing their challenges.
One of the key advantages of having conversations instead of sales calls is the ability to tailor solutions to individual needs. Rawmarrow understands that every small business is unique, and a one-size-fits-all approach rarely works. Through conversations, the Rawmarrow team gains insights into the specific requirements of each potential client, allowing us to develop personalised recommendations that address their distinct challenges.
We are not for everyone.
Not every conversation with a potential client leads to them working with us, and guess what? That’s fine, we are cool with that. We are not for everyone and can’t work with everyone. We genuinely like to help small businesses where we can. Some conversations may reveal that the potential client’s needs are better served other professionals or services. We have a vast network of colleagues and have no problem recommending alternative solutions or connecting them with the appropriate resources.
While we don’t end up working with everyone that contacts us we try to empower those small businesses to become self-sufficient. We do this guiding them in the right direction offering advice, insights, and strategies, providing small business owners with the tools they need to overcome their challenges independently as much as a call or email will allow. If we can’t help we will let them know outright.
All that being said if you are a small business and are looking for some genuine help we are here.