You’re doing everything marketing. Posting three times a week. Running ads. Sending newsletters that took half your Tuesday to write. You’ve watched the tutorials, followed… Read More »Bad Results Don’t Always Mean Bad Marketing
Last week, whilst Americans were asking ChatGPT to help them draft emails and debug code, OpenAI quietly turned their AI assistant into a shopping mall.… Read More »Your AI Assistant Just Became a Shop Assistant (And What That Means For Your Business)
What is A.I. doing to us. I’ve seen the rise of the internet.(yes I’m old!) I watched social media transform how we connect and sell.… Read More »Are We Getting Smarter or Just More Dependent? The A.I. Paradox
I wrote about A.I. logos back in 2023, but something I saw recently made me realise we need to talk about it again. Someone in… Read More »Human vs A.I. Logo Design: What Business Owners Need to Know
I’ve noticed that a lot of business content is performance, not wisdom. We scroll. We stop. We nod. But often what we consume from business… Read More »Business Content Mistakes: 8 Archetypes That Hurt Your Brand.
The Spam email that Sparked This Post about cold emailing I get a lot of cold emails. Most days, I don’t even open them, they… Read More »Why Cold Emailing isn’t Marketing.
I know I talk about strategy a lot. That’s because I’ve watched small and solo business owners start a business get so caught up in… Read More »Why Any Strategy Beats No Strategy.
Here’s a question I hear all the time from small business owners about personal branding. “Everyone says I need a personal brand on social media,… Read More »Personal Branding: What’s the fuss?
If you’re a small business you’ve probably heard about A.I. digital twins – virtual versions of yourself that can create videos without you being on… Read More »A.I. Digital Twins for Small Business: Worth the Hype or Expensive Mistake?
”Comment to Get Freebie”Everyone’s always looking for the next way to “hack the algorithm.” You’ve seen the trends come and go from “post three times… Read More »Why We Don’t Do the ‘Comment to Get Freebie’