Analysing a logo rebrand- Ribena
I came across a before-and-after image of Ribena’s rebrand on LinkedIn, and it got me thinking. (You can read about Ribena’s history here. ) As someone who… Read More »Analysing a logo rebrand- Ribena
Businesstips
Attention:The Real Currency of Small Business
Why attention is an important resource and how it might be costing more than you realise. Attention Is Expensive Spend It (and Earn It) Wisely… Read More »Attention:The Real Currency of Small Business
The Hidden Price Tag of A.I. for the One-Person Business
Why “cheap per token” doesn’t mean it’s saving you time. A.I. is everywhere. You’ve seen the headlines: “Run your entire back office for the price… Read More »The Hidden Price Tag of A.I. for the One-Person Business
Why Pay for Visual Design.
“I could do that in Canva for $5 — why would I pay someone to do it?”This was the response to someone in a business… Read More »Why Pay for Visual Design.
Why I Don’t Outsource Work Overseas. (Value over Cheap)
When you hire me, you’re not just paying for tasks — you’re investing in real value. You’re not just ticking off a to-do list. You’re… Read More »Why I Don’t Outsource Work Overseas. (Value over Cheap)
Overcoming Fear and Embracing Courage for Small Business Owners
Hey there, fellow solo and small business owners! Let’s talk about something that affects us all – fear. We often find ourselves saying, “I don’t… Read More »Overcoming Fear and Embracing Courage for Small Business Owners
The Biggest Productivity Hack: Making Fewer Decisions
Every day, business owners make hundreds of decisions without even realising it. From the moment you wake up, your brain starts processing decisions—what to wear,… Read More »The Biggest Productivity Hack: Making Fewer Decisions
Reality-Nobody’s Thinking About You like You (And That’s Your Business’s Biggest Problem)
Your reality is you’ve poured hours into your logo. You’ve debated colour palettes like you’re curating the Louvre. You’ve rewritten your Instagram bio seventeen times… Read More »Reality-Nobody’s Thinking About You like You (And That’s Your Business’s Biggest Problem)
Pricing-The Problem with “Charging What You’re Worth”
The phrase “charge what you’re worth” sounds empowering, especially for solo business owners and small businesses across Australia. At first glance, it seems to encourage… Read More »Pricing-The Problem with “Charging What You’re Worth”
“What’s the Cheapest Way to market my business?”
It’s one of the most common questions I hear from small and solo business owners“What’s the cheapest way to market myself?” If you’ve Googled or… Read More »“What’s the Cheapest Way to market my business?”