In marketing and advertising, a “hook” is essentially the attention-grabbing element or tactic used to captivate an audience. It’s that engaging opening, compelling story, unique… Read More »How to Craft Irresistible Hooks: Engage Your Audience From the Start!
Why did your Facebook ad fail?
To get better returns on Facebook ad investment small businesses need to have a strategy, define their target audience, craft compelling ad copy, and monitor campaign performance.
The power of words cannot be underestimated. Businesses can benefit from understanding the basics of the psychology of marketing terms, in crafting content.
While going viral can be exciting and help increase brand visibility, it doesn’t guarantee an immediate spike in sales. Quality engagement and targeted strategies play a significant role in converting attention into tangible results.
For small businesses, creating engaging and informative content can be a daunting task, often overshadowed the day-to-day operations of running a business.
The art of storytelling in marketing is an essential tool for small businesses to effectively connect with their target audience. By intertwining narratives with their products or services, small businesses can create a compelling brand story that resonates with customers on an emotional level.
Templates can be a valuable tool for small businesses, offering a cost-effective and time-saving solution for creating professional-looking content. However, it’s essential to use them strategically, recognising their limitations and balancing them with creative efforts to maintain a unique brand identity.
Most business owners are not aware that organic reach on social media is VERY LOW. Only a small fraction of your followers will see your posts in their feeds.
Content creation. When it comes to meaningful social media engagement, business followers and potential clients on platforms like Twitter are seeking value, insights, and connection. Don’t post for the sake of posting, or feeling like you have to post. Do your business followers and potential clients whether on twitter or any social media platform really want to know that you saw a duck eat bread? What you had for breakfast? What you are doing every 5 minutes?
Marketing for small business- put in as much effort as your time and budget allows. Minimal marketing can severely hinder business growth limiting visibility, trust, customer engagement, and market