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Is your website killing your business?

website with a knife and blood on the screen. rawmarrow blog post on websites.

Is your website killing your business?

Many times clients come to us with great social media accounts, good social media engagement and tell us 

“We are getting lot’s of visitors to our website but no sales”

This can be a frustrating situation as it indicates that something on the website is not resonating with the visitors or motivating them to make a purchase. The top three reasons we see are.

No call to Action.

One potential reason for this discrepancy could be a lack of clear and compelling call-to-action (CTA) on the website. A CTA is a prompt or instruction that urges visitors to take a specific action, such as making a purchase or signing up for a newsletter. Without a well-designed and strategically placed CTA, visitors may simply browse the website without being guided towards the desired conversion. 

Bad User Experience.

Additionally, the website’s overall design and user experience (UX) play a crucial role in influencing visitors’ purchasing decisions. If the website is cluttered, difficult to navigate, or lacks visual appeal, it can deter potential customers from exploring further or trusting the brand. An intuitive and visually appealing website design, coupled with a seamless user experience, can significantly enhance the chances of converting visitors into paying customers. 

Content that is not tailored to the target audience.

Furthermore, the content on the website should be informative, engaging, and tailored to the target audience. It should communicate the unique value proposition of the products or services offered, address any potential concerns or objections, and highlight the benefits of choosing the business over competitors. Relevant and persuasive content can help build trust, establish credibility, and ultimately drive sales. 

Other reasons for low conversions include: 

  • Your website is outdated. If your website looks like it’s from the early 2000s, it’s time for a redesign. Visitors are likely to leave your website if it’s not visually appealing or easy to use.
  • Your website is slow. No one wants to wait on a slow website. If your website takes more than a few seconds to load, visitors are likely to click away.
  • Your website is not mobile-friendly. More and more people are using their smartphones and tablets to browse the web. If your website is not mobile-friendly, you’re missing out on a large number of potential customers.
  • Your website is not informative. Visitors should be able to easily find the information they’re looking for on your website. If your website is difficult to navigate or doesn’t have the information that visitors are looking for, they’re likely to leave.
  • Your website is not secure. Visitors should feel safe when they’re on your website. If your website is not secure, visitors are less likely to enter their personal information or make a purchase.
  • Your website is not optimised for search engines. If your website is not optimised for search engines, it’s unlikely to show up in search results. This means that potential customers will have a hard time finding your website.
  • Your website is not converting visitors into customers. If your website is not converting visitors into customers, you’re missing out on potential sales. There are several things you can do to improve your conversion rate, such as adding a call to action, making it easy for visitors to purchase your products or services, and offering discounts or incentives.

If you’re concerned that your website might be killing your business, there are a few things you can do to improve it:

  • Hire a professional web designer 
  • Use a more modern theme (if using )
  • Use AI website generators (see here for our list)
  • Make sure your website is mobile-friendly. You can use a mobile-friendly testing tool to see if your website is mobile-friendly. If it’s not, you can hire a web developer to make it mobile-friendly.
  • Optimise your website for search engines. There are a number of things you can do to optimize your website for search engines, such as using relevant keywords and phrases throughout your website and creating high-quality content.
  • Track your website’s performance. You can use analytics tools to track your website’s traffic, conversion rate, and other important metrics. This information can help you identify areas where you can improve your website.