This was my final newsletter note for 2025. No predictions, no “next year is your year” energy. Just something honest for solo and small business… Read More »No hype. Just a real note for small business owners before the year ends.
What Meta Is Actually Doing Meta has been quietly removing the idea of “optional AI tools” and is now baking Advantage+ into the default ad creation flow.… Read More »Meta Advantage Plus.
Every week I get similar questions “I’m with an agency and my ads aren’t converting.” “Does anyone know a good ad agency?” Before you swap… Read More »Why Your Ads Aren’t Converting (And How to Figure Out What’s Actually Going On)
You are marketing your heart out. You’ve nailed the Instagram reel. Your Google Ad is getting clicks. That email you sent? Actually got opened. People… Read More »Your Marketing is Working. That’s the Problem.
If you’ve created a logo in Canva for your small business, you’ve probably wondered: “Do I actually own this?” “Can I trademark this” These questions… Read More »Can You Trademark a Logo You Made in Canva? The Truth About Ownership
Yes another AI post but only because today I came across a LinkedIn post from Gary Vee who I love and adore (I started following… Read More »You Don’t Need an AI Face (You Need a Better Strategy)
Your content is putting people to sleep. I don’t care if you’re selling handmade soap, financial planning, a printer, or dog grooming services your social… Read More »Your Content Is Boring (And Everyone Knows It)
Yes I’m having a little rant about people and social media. Every week I see someone ask, “Does anyone have tips for building an Instagram (or… Read More »Stop Asking How to Build an Social Media Following from Scratch
You’re doing everything marketing. Posting three times a week. Running ads. Sending newsletters that took half your Tuesday to write. You’ve watched the tutorials, followed… Read More »Bad Results Don’t Always Mean Bad Marketing
Last week, whilst Americans were asking ChatGPT to help them draft emails and debug code, OpenAI quietly turned their AI assistant into a shopping mall.… Read More »Your AI Assistant Just Became a Shop Assistant (And What That Means For Your Business)