This blog post is a result of small business owners asking in forums about marketing courses. Small business owners, you do not need to spend money on marketing courses (trust me I have done a heap of them, from really intensive residential business courses to online courses).
Of course, if you have time and want to waste money go ahead-? Don’t get me wrong, I am all for continuous learning so if you have the time to do a marketing course AND run your business at the same time go for it.
Here are some quick marketing pointers that will save you doing a $$$$ course.
1. Appeal to Emotion:
It’s not just about the features of your product or service; it’s about the “why” behind it. People make purchasing decisions based on emotions, not just logic. So, dig deep and find out why your offering matters to your customers.
2. Focus on Results:
Don’t get too caught up in the product or service that you sell. Instead, emphasise the results it can deliver. Let your customers visualize the positive impact your product or service can have on their lives. For example if you sell candles shift the focus from just the candles themselves to the results they can bring in your customers lives, such creating moments of bliss, indulgence, self care and so on.
3. Embrace Authenticity on Social Media:
Social media platforms are a great way to connect with your audience. Use them as a playground to engage with your customers authentically. Show the human side of your business, share behind-the-scenes stories, and create a genuine connection with your followers. Don’t get distracted or start comparing your socials with others or with vanity graphics.
4. Advertising: Hold Your Horses ?:
Before you jump into paying for advertising, make sure you have a crystal-clear understanding of who you are as a business and who your ideal clients or customer groups are. Take the time to define your brand identity, target audience, and unique selling points. Once you have this foundation, you can make more informed decisions about where and how to invest your advertising budget, if you have one.?
5. Customer Service Matters:
Providing fantastic customer service is crucial. People are more likely to buy if other people have had a great experience. In addition, remember happy customers not only keep coming back but also become powerful advocates for your business. Prioritise delivering exceptional experiences, go the extra mile.
You can know heaps about marketing, know all the principles but still be having difficulties in your business. We have had clients who have been in business for a decade and still struggle with their marketing. Firstly, marketing is not a static entity; it is a dynamic and ever-evolving discipline. It continuously transforms in response to shifting consumer behaviors, emerging technologies, and evolving market trends. What worked yesterday may not work today. Successful marketing requires constant adaptation, innovation, and planning. Strategies, platforms, and tactics need to be regularly reassessed and adjusted to meet the changing needs and preferences of target audiences.
In addition marketing is not just about knowing the theory; it requires time, skills, strategic thinking and the ability to apply it to your business. As a small business owner you can lack the time, find yourself overwhelmed or lack the expertise. Consider talking to us at raw marrow we can help you bring it all together and apply customised marketing strategies to your business.
We are dedicated to helping small businesses in a way that suits them. That’s why we have been developing (for nearly a year now) a self-directed approach designed specifically for small business owners with tighter budgets and willingness to do the work. We provide a comprehensive framework that empowers you to uncover your unique selling points, define your target market, and automatically assist you in crafting compelling content and longer sales copy. We are still working out the best way to deliver this to make it an easy, and fun experience. Keep your eyes peeled on our socials, for an opportunity to experience this! In return we will ask, for your feedback so we can refine it before launch.:)