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Small Business: The Basics Vs Lure of the Shiny 

rawmarrow shiny gif. Glittery shiny quadrants and rawmarrow logo.

I’ve talked about this way back when rawmarrow first started, the lure of the shiny solution for small businesses rather than getting the foundations right. Guess what? I’m going to write about it again. ?

In the world of small businesses, owners are often eager to explore new tools and trends, particularly in the digital realm. With the promise of increased efficiency, wider reach, and quick success, it’s no wonder that many small businesses gravitate towards them. However, the danger lies in overlooking the basic work necessary for a thriving business. 

The Lure

1. The Temptation of Quick Fixes:

In an era of instant gratification, small businesses are frequently enticed tools and trends that promise immediate results. Whether it’s the latest social media management platform or a new marketing technique, small businesses are drawn to the allure of quick fixes. Unfortunately, relying solely on these solutions can lead to frustration simply because the basics weren’t there to begin with and they are

Know who you are (KNOW YOURSELF)

Know who you serve

Showing yourself (SHOW YOURSELF)

2. The Illusion of Easy Success:

Tools and trends often present themselves as the key to achieving overnight success.  This perception can create a false sense of security, encouraging small business owners to neglect the critical basic, dare I say the four letter word- work. In reality, lasting success comes from a strong and well-rounded business strategy that goes beyond fleeting trends and superficial tools.

3. The Neglected Basics:

At the core of every successful business lies a solid foundation. Neglecting the essentials in favor of tools and trends can undermine the long-term viability of a small business. Here are some fundamental aspects that deserve attention:

a) Clear Vision and Goals: Establish a compelling vision for your business and set realistic goals that align with it. 

Without a clear direction, even the most powerful tools and trends will prove ineffective.

b) Market Research: Thoroughly understand your target market, including their needs, preferences, and pain points. This knowledge will guide your decision-making process and help you tailor your products or services accordingly.

c) Unique Value Proposition: Identify what sets your business apart from the competition. Craft a compelling value proposition that resonates with your target audience and differentiates your offerings.

d) Solid Business Plan: Develop a comprehensive business plan that outlines your objectives, strategies, financial projections, and operational guidelines. This plan will serve as your roadmap and help you stay focused on the bigger picture.

e) Financial Management: Establish sound financial practices from the start. Keep meticulous records, create a realistic budget, and monitor your cash flow to ensure stability and growth.

4. Striking a Balance:

While tools and trends can enhance your business, they should complement, what you’ve built. The tools can not build your brand! Here’s how to strike a balance:

a) Prioritize the Basics: Dedicate time and resources to the basic work, ensuring that your business is built on a solid framework first!

b) Evaluate Tools and Trends: Instead of chasing every new tool or trend, carefully assess their relevance to your business goals and target audience. Consider how these resources can support and enhance your existing foundation.

c) Continuous Learning: Stay informed about emerging tools and trends, but approach them with a discerning eye. Take the time to evaluate their potential benefits and drawbacks, and only adopt those that align with your business objectives.

d) Measure Results: Regularly track and evaluate the effectiveness of both your foundational efforts and the tools and trends you’ve incorporated. Adjust your strategies based on data and feedback. Use what works best for your business. Just because you keep seeing “I made $6k in a month using xxx” doesn’t mean YOU will.

Small businesses must RESIST the temptation to prioritize tools and trends, over the basic work required for long-term success. Once you know who you are, who you do it for – it will be very clear which shiny things (the tools/courses/apps, courses etc) will benefit your business. This way you waste less time running after “the answer“ and get distracted things that ultimately will not help you. 

If your business is on this treadmill and you want to get off it get in touch!

rawmarrow skeleton on a background of glitter. Caption “Mmmmm shiny new tool will fix problems” Rawmarrow logo features.