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branding

Ad Analysis

Ad Analysis: Kit Kat Poster.

Ad analysis to enable small business owners to see what works and apply the same principles or adapt them to creating content for their small business.

Branding mistakes to avoid feature image rawmarrow blog post

Branding Blunders to Avoid for Small Business Success.

Crafting a successful small business requires more than just hard work; it demands a standout brand in a crowded market. But for small business owners navigating the branding journey can be a challenge. We have written about branding previously but thought we’d do a quick summary post of branding blunders to avoid. 

rawmarrow brand board example

Mood Boards for Small Buisness.

What is a mood board and how can they be used small business owners. Design agencies use mood boards to help their clients to develop and refine their brand identities. A mood board can be used to communicate the overall feeling, tone, and aesthetic of a brand.

What is a tagline?

Understanding the key elements of a bad tagline can help small business owners avoid making these mistakes and come up with a tagline that truly represents their brand. Coming up with a tagline for your business requires a thoughtful and strategic approach.

The thing you think is the problem is rarely the actual problem.

What is the real problem?

Many small businesses come to us looking for help with their social media marketing. They often want us to create more professional photos or videos of their products, or to help them post more often on social media. While these are all important things, we often find that they’re not the real problem.

The why (Communicating your brands why).

The importance of communicating your brands why can not be underestimated.
Consumers tend to align themselves with brands that share similar values to their own. Therefore, it’s essential to communicate the “why” behind your brand in a clear and concise way.

Creating a Memorable Brand: A How-To Guide.

In today’s crowded marketplace, it’s more important than ever to have a memorable brand. A memorable brand is one that stands out from the competition, captures people’s attention, and leaves a lasting impact.