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branding

Ad Analysis

Ad Analysis: Kit Kat Poster.

Ad analysis to enable small business owners to see what works and apply the same principles or adapt them to creating content for their small business.

Branding mistakes to avoid feature image rawmarrow blog post

Branding Blunders to Avoid for Small Business Success.

Crafting a successful small business requires more than just hard work; it demands a standout brand in a crowded market. But for small business owners navigating the branding journey can be a challenge. We have written about branding previously but thought we’d do a quick summary post of branding blunders to avoid. 

rawmarrow brand board example

Mood Boards for Small Buisness.

What is a mood board and how can they be used small business owners. Design agencies use mood boards to help their clients to develop and refine their brand identities. A mood board can be used to communicate the overall feeling, tone, and aesthetic of a brand.

What is a tagline?

Understanding the key elements of a bad tagline can help small business owners avoid making these mistakes and come up with a tagline that truly represents their brand. Coming up with a tagline for your business requires a thoughtful and strategic approach.