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Branding Blunders to Avoid for Small Business Success.

Branding mistakes to avoid feature image rawmarrow blog post

Crafting a successful small business requires more than just hard work; it demands a standout brand in a crowded market. But for small business owners navigating the branding journey can be a challenge. We have written about branding previously but thought we’d do a quick summary post of branding blunders to avoid. 

Branding Blunders to Avoid.

Here are seven branding blunders to steer clear of, ensuring your business sails smoothly towards success.

1. No Map? Lost in the Maze.

Skipping a clear brand identity is like wandering in a maze without a map. Craft a brand that reflects your uniqueness and resonates with your audience across all platforms. Skip the generic logo  (yes this means Canva, logo generators, AI logos etc ) and avoid bland messaging. Craft a brand that reflects your values, personality, and what makes you different. Consistency is key, so ensure your logo, colours, fonts, and tone work together across all platforms.

2. Blending in? Stand Out!

In a sea of similar businesses, differentiation is essential. Discover your Unique Selling Proposition (USP) and let your personality shine through to make your brand unforgettable.

3. Connections Over Transactions.

Building a brand is about fostering genuine relationships with your audience. Prioritise authentic connections over chasing quick sales.

Source: Amazontv (Giphy)

4. Trying to Please Everyone? Focus!

Attempting to cater to everyone leads to speaking to no one. Define your Ideal Customer Persona (ICP) /target market and tailor your messaging to resonate deeply with them.

5. Hidden Stories? Share Your Journey.

Your brand is more than a logo; it’s a story waiting to be told. Share your journey, passion, and the “why” behind your business to connect with your audience on a deeper level.

Branding blog post robot

Source: Unsplash.

6. Robotic Interactions? Be Human.

Avoid sounding like a robotic scripted sales pitch. Be authentic, relatable, and approachable to foster genuine connections. Show your audience that behind the business is a real human with real emotions- 

Branding blog post jack of all trades card

Image Tom M.

7. Jack-of-All-Trades? Specialise.

Narrow your focus to become an expert in your niche. Specialisation allows for tailored offerings and establishes your authority in the field.

Remember, branding is an ongoing journey of refinement and adaptation. With patience and authenticity, you’ll build a brand that not only attracts customers but also fosters long-lasting relationships. Need help? This is what we do!


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