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animal, aquarium, aquatic

Not Every Fish in the Sea Is Your Ideal Customer.

Hey there, small business owners! Have you identified your ideal customer? We talk about this constantly, because constantly small business owners come to us saying “I just need more customers” when we ask them who their service or product is for they say “everyone”.

Marketing: Who is your target?

Have you ever come across marketing material that feels like it’s speaking directly to you? That’s the kind of reaction your brochures, social media posts, and ads should aim for when promoting your business.