I constantly feel like I am saying the same thing over and over again. That’s because I am! I’m here to tell you there’s nothing wrong with it and lot’s of things right about doing so. Just like repurposing old content, reinforcing your core ideas helps your audience actually absorb and remember them.
The best content creators—whether they’re business coaches, fitness influencers, or marketing pros—aren’t constantly coming up with brand-new advice. They’re telling the same core messages in different ways.
The Secret to Endless Content is Stories
People don’t remember generic advice. They remember stories.
- The time you learned a hard business lesson.
- A client who struggled with something until they made one key change.
- An everyday moment that reminded you of a bigger business truth.
Each of these is a new angle on the same message. You can turn one idea into 100 posts.
Examples in Action
Let’s say your core message is: Consistency is the key to growth.
Instead of just saying that over and over, you can try
A personal story-“When I started my business, I posted once a month and got nowhere. Then I committed to 3x a week, and things took off.”
A client transformation-“Sarah used to post whenever she felt like it. Now she has a schedule, and her engagement has doubled.”
A metaphor or quote -“Growing a business is like training for a marathon. Small, consistent efforts matter more than one-off bursts of effort.”
A pop/cultural reference-“Taylor Swift didn’t become a global star dropping one song and disappearing. She kept showing up.”
A behind-the-scenes look-“Here’s how I batch-create my content so I stay consistent without stress.”
Each of these posts reinforces the same message—consistency matters—but from a fresh perspective.
You Can Do This Too
Whatever your expertise—candlemaking, baking, bookkeeping—the principle is the same. Take your core ideas and break them down into different stories, experiences, and examples.
Repetition isn’t the enemy. It’s how your audience finally gets it.
