Will I be penalised for using A.I.?
Artificial Intelligence (A.I.) has changed many areas, and content creation is no exception. With its ability to analyse vast amounts of data and generate human-like content, A.I. has become an invaluable tool for businesses looking to streamline their content creation process and deliver engaging material to their target audience. So many forums I am on people advise others to use A.I. to write their content. However as a result of the copy and paste it’s quite easy to spot A.I. generated copy. Of course A.I. also has tools to “humanise” that copy…which is probably a separate blog post in itself.
Importance of web copy and blog posts for small businesses.
Web copy and blog posts are absolutely essential for small businesses. They play a vital role in establishing a powerful online presence, attracting and potential customers, and driving sales.
Well-crafted web copy is essential for conveying a brand’s message, values, and unique selling proposition to visitors on a company’s website. It should not only provide clear and concise information about products or services but also be persuasive enough to encourage users to take desired actions such as making a purchase or subscribing to a newsletter. (you can subscribe to ours here the way – don’t worry, we only send it occasionally).
Blog posts complement web copy. They provide businesses with an opportunity to showcase their expertise and position themselves as industry thought leaders. By consistently sharing informative, insightful, and valuable content, small businesses can establish trust with their target audience and create a community around their brand.
Benefits of Using A.I. for Web Copy and Blog Posts
The rise of A.I. tools for writing is accelerating at a fast pace. Some popular A.I. tools for writing webcopy (although some A.I. web builders have the copy writing component built in) are Chat GPT, Jasper, Otio, Copy AI, Rytr to name a few.
The benefits of using A.I. in this way is efficiency and time-saving! The downside is that unless you use it in conjunction with your own brain it may fall short of doing well with Google.
Will I be penalised Google?
Google has said it will rank content according to the same criteria regardless of how it was generated. However, if everyone starts copying and pasting directly from an A.I. model such content there will be implications.
You can see for yourself what Google values as far as developing valuable content goes.
When it comes to A.I.generated content, businesses need to be aware of the potential pitfalls and risks that may arise.
- Lack of Expertise: A.I. may struggle to capture your brand voice or niche expertise, leading to generic and boring content that doesn’t resonate with your audience.
- Content Quality Concerns: A.I. generated content can be grammatically correct but factually shallow or lack the depth that real human beings are looking for. This can lead to high bounce rates, a signal to Google that your content isn’t valuable.
- Originality and Duplication Issues: Some A.I. tools repurpose existing content, which can be seen as duplicate content search engines.
To avoid these risks and ensure optimal results when using AI for content creation, small businesses should follow best practices.
- Focus on Human Editing: Don’t rely solely on AI output. Edit and refine AI-generated content to ensure it’s high-quality, original, and reflects your story, truth and brand voice.
- Maintain Expertise: Use AI for tasks like brainstorming or initial drafts, but prioritise human expertise for content strategy and niche-specific information.
- Fact Check and Research: Always double-check the accuracy of AI-generated information.
As I say everywhere about all types of A.I. models and it’s a TOOL.
AI copywriting assistants can be a valuable asset, but they shouldn’t replace human creativity and SEO best practices. By using AI strategically and focusing on high-quality content, you can leverage this new technology to boost your SEO efforts. It’s not really about A.I. versus humans, it’s about humans working out how to use A.I. effectively. If you are interested in learning more about how A.I. can help your small business grab our A.I. for small business guide.
