If you are about to start a small business or have started one- you know that standing out against other small businesses is a struggle. You need to stand out from competitors and capture the attention of your potential customers.
That’s why when rawmarrow gets enquiries from new businesses we make sure they are clear about who they are and who they serve. We also have a branding checklist for existing businesses and a knowyourself worksheet if you are looking to do some work yourself on your branding and ideal customer. For those who just want to get it done in the most efficient way we suggest beginning with a small business branding package that aligns with their business strategy.
What is Branding?
Your company’s identity.
It’s about what customers say about your business to their friends, or as Jeff Bezos says “Branding is what people say about you when you’re not in the room.”
Creating a strong brand is challenging for any size business, but it’s especially challenging for small businesses with limited resources. That’s why we tailor our packages to your budget and priorities.
Say goodbye to having a disjointed brand identity that doesn’t fit your company’s values or your customers’ needs.
Get a complete branding package for your small business that’s right for you.
There’s no magic bullet, things that work for one business may not work for yours. We start with a good foundation, we work with you to do the ground work and create strategies that will help your brand. While we do have two branding “packages” on our website, most of our clients choose to get a custom quote for what they want- or they ask us for help about what they should prioritise. Just contact us if you would like to get started.
Your custom Branding Package can include
Custom Logo Design – The logo will be used on your website, business cards, social media and other marketing materials. Where necessary and on request supplementary forms of the logo will be created for specific uses.
Business Cards – Custom-designed business card that represents your business and brand includes your logo, contact information, socials etc.
Print Materials– this can include stationery, packaging design, flyers, labels, swing tags, pens, clothing etc.
Videos-We can provide interactive video for landing or homepages. For more information see here. In addition we provide content creation services which can include video.
Content creation-Branded videos, animations and imagery for your social media/website
Social Media Management– Most often used in conjunction with our content creation services.
Website Design – A website design that is in keeping with your branding