The art of storytelling in marketing is an essential tool for small businesses to effectively connect with their target audience. By intertwining narratives with their products or services, small businesses can create a compelling brand story that resonates with customers on an emotional level.
Templates can be a valuable tool for small businesses, offering a cost-effective and time-saving solution for creating professional-looking content. However, it’s essential to use them strategically, recognising their limitations and balancing them with creative efforts to maintain a unique brand identity.
Time to share a post from else where about business growth -as we’ve had some queries about this and we came across this article the… Read More »Next-Stage Readiness: Small Business Growth Strategies And Tactics
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What about copyright? Artificial Intelligence (AI) has transformed many sectors, including graphic design. AI programs can now generate logos, making the logo creation process faster, cheaper, and much more accessible. However, the rise of AI in logo design has sparked a heated debate on copyright issues.
Kerning is a vital aspect of typography that often goes unnoticed but plays a significant role in enhancing the visual appeal of written content. Clients are usually unaware of kerning issues in their branding or brochures until we draw it to their attention. At Rawmarrow we are acutely aware of how small details like kerning can make a big difference in branding and content creation.
“It is good to have a plan, but it’s more important to have a purpose”
Even if your plans change, your purpose can remain constant. Your purpose is the reason why your business exists and what it strives to achieve. It’s something that should be deeply meaningful to you and your team.
What is a mood board and how can they be used small business owners. Design agencies use mood boards to help their clients to develop and refine their brand identities. A mood board can be used to communicate the overall feeling, tone, and aesthetic of a brand.
When you are a new small business owner, the mix of excitement and worry becomes inevitable. The initial stages of entrepreneurship are often filled with enthusiasm, but the fear of wasting precious resources, both time and money, constantly lingers in the background.
A memorable logo is one that etches itself into the audience’s mind with just a glance. But how does that impact your brand?