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What is a tagline?

Understanding the key elements of a bad tagline can help small business owners avoid making these mistakes and come up with a tagline that truly represents their brand. Coming up with a tagline for your business requires a thoughtful and strategic approach.

Not Every Fish in the Sea Is Your Ideal Customer.

Hey there, small business owners! Have you identified your ideal customer? We talk about this constantly, because constantly small business owners come to us saying “I just need more customers” when we ask them who their service or product is for they say “everyone”.

The thing you think is the problem is rarely the actual problem.

What is the real problem?

Many small businesses come to us looking for help with their social media marketing. They often want us to create more professional photos or videos of their products, or to help them post more often on social media. While these are all important things, we often find that they’re not the real problem.

rawmarrow blog post image small business marketing tips

Small Business Marketing Pointers.

Marketing is not just about knowing the theory; it requires time, skills, strategic thinking and the ability to apply it to your business. As a small business owner you can lack the time, find yourself overwhelmed or lack the expertise. Here are some quick marketing pointers.

The Illusion of Consistency: Why Posting Every Day Won’t Guarantee Results

In the fast-paced world of social media, we often hear the mantra “Consistency is key.” This advice suggests that success on social media platforms relies heavily on posting content every single day. It has become an ingrained belief among many that if they consistently push out content, the people will come!

rawmarrow skeleton on a background of glitter. Caption “Mmmmm shiny new tool will fix problems” Rawmarrow logo features.

Small Business: The Basics Vs Lure of the Shiny 

In the world of small businesses, owners are often eager to explore new tools and trends, particularly in the digital realm. With the promise of increased efficiency, wider reach, and quick success, it’s no wonder that many small businesses gravitate towards them. However, the danger lies in overlooking the basic work necessary for a thriving business.

Create a Website using AI

Want a website without knowing how to code? We took an AI website builder for a spin. There is also a list that we are trying to update as best as we can for other AI builders as technology changes and improves.

The Big Bird Rule: Perspective.

It’s all about perspective. Which perspective you take can have big impact on the success of your business. Read about the Big Bird Rule from Inc Australia.

CHATGPT.

ChatGPT what is it can I use it for my small business?