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The Right Marketing Strategies for Your Business

It Depends!: Using the Right Marketing Strategies for Your Business


Using the Right Marketing Strategies for Your Business.

What are the best marketing strategies for your small business?


Maybe I should have made our tagline “IT DEPENDS” because I really do say that a lot in response to client questions such as

Should I stick to instagram or focus on Pinterest?

What time should I post on social media?

Should I collaborate with another business?

Should I make pamphlets?

Do I really need a website?

Should I start a podcast?

Should I have a give away?

Should I use Facebook Ads or Google Ads?

plus many more.


It truly DOES depend. It depends on your business, brand, your goals, your target audience and your budget.

When it comes to marketing strategies for your business, there is no one-size-fits-all approach.

wooden people (rawmarrow marketing strategies)

That’s why it’s so important to do your research and choose the strategies that are right for you. Don’t just copy what other businesses are doing, or assume that you need to do everything. Throwing spaghetti at a wall and seeing what will stick is not the way to go and why would anyone want to throw spaghetti at a wall ?.

man with spaghetti. Caption reads “So if I throw this all on the wall…you guarantee my business will grow” (rawmarrow blog post marketing strategy)

Instead, focus on the strategies that align with your brand, will reach your target audience and help you achieve your goals.

Every decision you make as a business owner, from selecting the best social media platform for your brand to deciding how often to post content or exploring potential collaborations, should be based on a deep understanding of your brand’s unique identity. By truly grasping what sets your business apart and resonates with your audience, you can ensure that every choice aligns with and reinforces your brand’s values and personality.

Here are a few things to keep in mind when choosing marketing strategies for your business:

  1. Know your target audience. (I know I’ve said it a billion times ?) Who are you trying to reach with your marketing efforts? What are their needs and interests, problems that you can solve? Once you know who your target audience is, you can tailor your marketing strategies to reach them.
  2. Set clear goals. What do you want to achieve with your marketing? Do you want to increase brand awareness, generate leads, or drive sales? Having clear goals will help you choose the right marketing strategies.
  3. Consider your budget. How much money do you have to spend on marketing? This will obviously be a major factor in determining which strategies you can afford.
  4. Be patient and persistent. Marketing takes time and effort. Don’t expect to see results overnight. Always evaluate, and adjust to get the best results.

We have written about marketing strategies in many blog posts such as this one .

 Marketing strategies that you may be considering:

  • Content marketing. This involves creating and sharing valuable content that will attract and engage your target audience. Content marketing can be a great way to build brand awareness, generate leads, and drive traffic to your website.
  • Social media marketing. This involves using social media platforms to connect with your target audience and promote your business. Social media marketing can be a great way to build relationships with potential customers, drive traffic to your website, and generate leads.
  • Search engine optimization (SEO). This involves optimising your website so that it appears higher in search engine results pages (SERPs). SEO can be a great way to drive organic traffic to your website.
  • Pay-per-click (PPC) advertising. This involves paying a fee each time someone clicks on your ad. PPC advertising can be a great way to reach a large audience quickly.
  • Email marketing. This involves collecting email addresses from your target audience and sending them regular emails with updates about your business. Email marketing can be a great way to stay in touch with potential customers and promote your products or services.
  • Collaboration involves partnering with another different but related small business that has a following in your target audience. Both businesses gain the advantage of showing their business to each other’s established audience.
  • Public relations (PR). This involves getting positive media coverage for your business. PR can be a great way to build brand awareness and credibility. Yes, small businesses can get coverage too!


If you’re struggling to work out the best strategies for your business, don’t hesitate to reach out to us. We are highly skilled in strategic planning and can help determine the best course of action for your specific business needs.