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One of the most common questions we get asked is “What video app should I use?” The truth is you can use Final Cut Pro or you can use Canva and everything in between and it DOESN’T MATTER. What matters is what you create with it. It’s the content and whether it speaks to your ideal client that makes the difference.

skeleton burning  text which app should I use? Rawmarrow

The most important thing to remember is that you don’t have to create the next “Citizen Kane” to be successful. You just need to create something that is entertaining, educational, or inspiring to your audience.

Most small business owners focus on the app they use to create video content rather than the content itself. That’s a big mistake and if we are honest an excuse not to understand your ideal client! The important thing is the message you’re trying to deliver. The app you use is simply the delivery method. The blog will focus on how to create content that resonates, regardless of what you use to do it.

As we have emphasised a million times before, the very first step in building a successful business or creating compelling content is to clearly identify and define your target audience aka ideal client. This means taking the time to research and understand who they are, what their needs and desires are, and how you can best serve them with your product or message. Only doing this important groundwork upfront can you truly connect with your ideal clients in a way that resonates deeply with them and builds lasting trust and loyalty over time.

If you’re considering video content for your marketing strategy, (and you should!), it’s important to keep in mind the following points that can make all the difference.

  • Videos should be short and concise – attention spans are shorter than ever nowadays!
  • Relevance is key – ensure that your videos align with your brand message and target audience.
  • Include a clear call to action at the end of each video so viewers know what to do next.

At rawmarrow we consider storytelling vital for small businesses to connect with their customers. By sharing the story behind your business, you can create a sense of authenticity and build trust with your audience. It also provides a unique opportunity to showcase what makes your company stand out from competitors and how it aligns with the values of your target market.

While it’s important to catch the attention of your audience initially, what really matters is keeping them engaged. This means crafting high-quality content that not only looks and sounds great but also tells a compelling story with wit, relevance, and value. Your video should resonate with your followers on a personal level and evoke emotional responses. Through storytelling, you can create a brand that truly resonates with your followers. That’s why creating a personal connection with them is so important – it allows you to deliver messages that touch their emotions while providing valuable information or entertainment. By investing in this aspect of video creation, you’ll be able to take your videos to the next level and generate even better results for your small business.

Turns out the best app is understanding your target audience. After that it is up to you to choose one that best suits your needs and are comfortable using.

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