How do I get my business out there? One of the most common questions we get at Rawmarrow is from small businesses asking “how do I get my business out there?”. You poured your heart, soul, and (let’s be honest) caffeine into building your dream business and many people feel frustrated after 2 weeks (our patience is getting shorter apparently) because they have limited or no sales.
At Rawmarrow, we understand the passion that fuels your business spirit. You’ve carefully chosen the perfect business name, have a logo that reflects your vision, and you’re buzzing with excitement to launch. Yet, we get the question time and time again– how do I make sure people discover the gem I’ve created?
We get it; the allure of designing a captivating logo often takes precedence over the foundational work and that’s when some people turn to us in a panic. The smart ones come to us from the start- no only kidding! We just love working with small businesses. It doesn’t matter to us if you are just thinking about starting a business or if you just need some extra help along the way. No matter where you are we are here to bring your vision to life and support you every step of the way. Ha felt I had to clarify that! Let’s get back to the topic!
Getting Your business out there.
Now as far as getting a business out there we have done different blog posts on various aspects of this but thought we would list things out.
Know Yourself and Know Your audience.
Know who you are and who you do it for. There are heaps of worksheets available online or you can grab ours here.
Craft a Compelling Brand Story.
Your brand narrative should resonate with your audience, emphasising the unique aspects of your business. Share your journey, values, and mission to create a connection.
Leverage Social Media Strategically.
Choose social media platforms wisely based on your target audience. Consistent, engaging content builds your brand presence. Use platforms where your target audience hang out. like Instagram, Facebook, and LinkedIn for maximum impact.
Optimise Your Website for Visibility.
Ensure your website is user-friendly and optimised for search engines (SEO). Use relevant keywords, create valuable content, and focus on a clean design to enhance user experience.
Harness the Power of Content Marketing.
Regularly publish informative content relevant to your industry. Blog posts, videos, and infographics not only showcase your expertise but also improve your website’s SEO.
Develop a Strong Email Marketing Strategy.
Build a email mailing list and nurture relationships with your audience. Share valuable content, promotions, and updates to keep your business at the forefront of their minds.
Engage with Online Communities.
Participate in forums and groups related to your industry. Share insights, answer questions, and establish yourself as valuable to the community.
Collaborate with Influencers and Partners.
If fitting with your brand, identify influencers or businesses with a similar audience and collaborate on joint ventures. This can significantly broaden your reach and introduce your business to new potential clients. Tips on working with influencers here.
Offer Exclusive Promotions.
Create limited-time offers or exclusive promotions to entice new customers. The urgency can prompt quicker action from your audience.
Prioritise Customer Reviews and Testimonials
Positive reviews build trust. Encourage satisfied customers to leave reviews on your website or platforms like Google reviews.
Invest in Paid Advertising Wisely.
Know when it’s time to invest in paid advertising. Make we recommend you look at how your organic content on social media is performing first. Allocate a budget for targeted advertising on platforms like Google Ads or social media. Focus on reaching your specific audience to maximise the impact of your investment.
Remember.
Achieving success with these strategies requires not only dedication but also a good dose of consistency and patience. We understand that the journey can be overwhelming and lonely for small businesses. If you find yourself struggling, don’t hesitate to reach out – we’re here to help. For those seeking tailored guidance to their business we offer a Custom Business Growth Blueprint.
Stay tuned as our Marketing Standard Operating Procedures for small businesses will soon be available for digital download as another option.
