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Marketing: Who is your target?

Have you ever come across marketing material that feels like it’s speaking directly to you? That’s the kind of reaction your brochures, social media posts, and ads should aim for when promoting your business.

The why (Communicating your brands why).

The importance of communicating your brands why can not be underestimated.
Consumers tend to align themselves with brands that share similar values to their own. Therefore, it’s essential to communicate the “why” behind your brand in a clear and concise way.

Branding for Small Businesses.

If you are about to start a small business or have started one- you know that standing out against other small businesses is a struggle. You need to stand out from competitors and capture the attention of your potential customers.

social media- a red robot sitting down

Tech’s Future Is Broader Than Social Media, Much Broader

Article about technology being broader than social media. While typically the word “tech” calls to mind social media and a steady stream of “cool” aps, the greatest opportunities lie elsewhere. Applied more broadly, as it will be, technology, as ever, is poised to revolutionize the way the entire economy works.